Notícias
WOMEN'S FOOTBALL
"Está Tudo Pronto" campaign promotes Brazil's candidacy to host FIFA Women's World Cup in 2027
The campaign reveals that stadiums, airports, hotel chains, tourism ecosystems and the entire logistics infrastructure are prepared and have been successfully tested - Credit: Ministry of Sports
Starred by Brazilian national team players Cristiane and Tainá and former player Daniela, the Ministry of Sports’ “Está Tudo Pronto” [Everything’s Ready] campaign highlights Brazil’s candidacy to host the FIFA Women's World Cup in 2027. Towards that goal, it celebrates Brazil's natural vocation for hosting major international sporting events, such as the 2014 Men’s World Cup and the Rio 2016 Olympic Games.
The campaign highlights that Brazil’s stadiums, airports, hotel chains, tourism network and entire logistical infrastructure are ready and have been successfully tested. In addition, the Brazilian people are recognized worldwide as hospitable, charismatic and welcoming.
Besides showcasing Brazil’s excellent logistics and impeccable sports credentials — as birthplace of so many global sports stars — the campaign emphasizes the social and economic benefits the Women’s World Cup will bring to the country. The campaign also highlights that this is a unique opportunity to promote gender equality to boost women's football and further empower women through sport.
Click here to watch the campaign video:
National Strategy for Women's Football
Brazil’s National Strategy for Women's Football, issued in 2023, outlines actions to boost the sport and to increase professionalization. "The campaign reflects the Federal Government’s and the Ministry of Sports’ commitment to promoting women's football and its transformative role, while strengthening Brazil's position as a global leader in sports," said Sports Minister André Fufuca. "We are confident that our country offers all the necessary conditions to host a memorable and inspiring FIFA Women's World Cup.”
The announcement of the 2027 World Cup host country is scheduled for May 17 in Thailand, during FIFA’s Annual Congress. Following the withdrawal of the US and Mexico’s candidacies, Brazil has pulled ahead with better evaluations than the joint candidacy of Belgium, Germany and the Netherlands.
From: Ministry of Sports